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Images go through quality and policy checks before being eligible to serve. Images must also meet image asset format requirements. Make sure you review the guidelines below before creating your image asset to avoid disapprovals. Image asset must follow a strict set of creative guidelines without exceptions. To best represent your products and services, you can upload up to 20 diverse, high-quality images that are relevant to your keywords. Sensitive verticals or sub-verticals (for example, sexual content, alcohol, gambling, and healthcare) aren't eligible for image asset. Account is in an eligible vertical or sub-vertical.Account has active text ads and has been accruing spend on Search campaigns for at least the last 28 days.Account has a good history of policy compliance.Account has been open for more than 90 days.To use image asset, make sure you meet the following requirements: When your image asset appears on the Google search results page, potential customers are shown: Extend Search ads to new platforms to reach more customers as image assets can serve on YouTube Search via the Search Partner Network (AFS). ![]() Convey information visually that is difficult to convey with text only.You can view a 10% increase in click-through rate on average when image assets show with their mobile Search ads. Image assets can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads. ![]() Image assets allow advertisers to upload rich, relevant visuals to complement their existing text ads.
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